Belle Tire Blog

Get The Lowest Tire Price, Period!

Tire Stores Provide Mobile Tire Coupons and More

Building loyalty is important in any business. When it comes to buying tires, tire stores are faced with the fact that the average consumer doesn’t really want to buy tires and it is very low frequency purchase for many car owners. Even so, a tire store wants customers to come back and become fans of the business vs. becoming fans of the competition. Providing the best customer service is really the main way to accomplish this strong relationship with all customers to keep them coming back but there are many ways to incentivize consumers to choose your business over competitors.
Recent Research Findings on Mobile Coupons

According to Yankee Group, research and analysis shows that 73 percent of consumers want to receive a mobile coupon. In addition, the number of mobile coupons redeemed in the United States is set to increase more than tenfold in 2010, followed by triple-digit increases in both 2011 and 2012.

Tire Stores Go Mobile
Tire stores running mobile campaigns to beef up a mobile database can easily build loyalty programs to reward most loyal consumers. A more mainstream tire retailer, providing solid credibility by building a mobile user database of consumers who opt in knows the importance to build loyalty and fans. These fans of the business have chosen to be a part of the club and many times will choose to return to the business and possibly share the message with friends, family and other consumers looking for tires and auto care services.

Customers Opt In To Loyalty Advantage Programs
According information shared on a recent Mobile Marketer webinar, a major tire store retailer saw a 55 percent opt-in rate for its Mobile Advantage club after offering consumers $20 off its products for participating. Moreover, 55% who heard radio spots and were offered a $20 coupon opted to receive the coupon.

Belle Tire Mobile Coupons

Belle Tire Mobile Coupons

The tire store ran another mobile campaign to beef up its mobile database and identify an ROI on traditional advertising including TV and radio and tagged existing TV and radio spots with mobile calls-to-action. The company has built a tire advantage loyalty program to reward its most loyal consumers.

Consumers were asked to text a short keyword to short code such as text TIRES to 1234. Those who texted in received a $20-off coupon for their next purchase at this tire store. Participants were then invited to join the Belle Tire Advantage program, and 77 percent opted into the club. By giving consumers a $20 bill, it incentivizes consumers to choose this tire store instead of one of their competitors.

Mobile Surveys, Reminders, and Rewards to Super Fans

Tire stores and businesses are looking for new ways to more effectively reach their target audience to drive more traffic to their stores.

* With the convenience of mobile surveys, reaching consumers when they’re in the moment – online or on the go is important.
* Consumers who opt in can have reminders sent to a mobile phone so they never forget an oil change or tire rotation.
* Mobile loyalty and rewards services expand on their existing loyalty program to make it easier for their customers to get offers.

The time is here for mobile tire coupons to be integrated into a tire stores marketing plan. The efficiency is pretty straight forward and consumers are waiting for their tire coupons to be sent to their mobile phones. Give them what they want and what they deserve; the best price possible and an overall best customer service and value that your customers can’t beat.

About Belle Tire
People have trusted Belle Tire for the best value since 1922. Because at Belle Tire we challenge ourselves every day to make sure that you always get the lowest tire price, period. Prove it to yourself. Take the Belle Tire Price Challenge. Challenge us online, over the phone or even challenge us right in the store. Come in to any Belle Tire, and we’ll check other stores’ prices with you, right at the counter, and prove to you that Belle Tire has the lowest tire prices, PERIOD! Plus, at Belle Tire, you’ll always get out the door with more value, services and protection with every tire installation than the competition can offer, at any price! For the Lowest Tire Price, Period and great low prices on Custom Wheels, Alignments, Brakes, Batteries, Oil and Lube, Shocks & Struts, Windshield Repair and Replacement, and more. Visit http://www.belletire.com and also join our online communities: BELLE TIRE CARES BLOG, FACEBOOK, TWITTER

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Big Tire Discount with Michelin Tire Rebate and Belle Tire Advantage

Buy any set of four new Michelin brand passenger or light truck tires at Belle Tire between April 29th and May 31st, 2010 and get a $70 prepaid Mastercard card. Consumers can get an additional $20 off by joining the Belle Tire Advantage for a total savings of $90 after proper submission of Michelin rebate redemption form. The Michelin rebate form must be completed by 6/30/2010 to receive the $70 Michelin rebate.

“Consumers can really benefit from big savings by joining the Belle Tire Advantage and using great manufacture rebates such as this $70 Michelin Mastercard offer,” said Don Barnes III, Belle Tire Operations and Marketing Manager. “We take pride in helping our customers with getting the lowest tire prices. We do this every day but manufacture rebates certainly add to the discount and value delivered to our customers. ”

Monthly savings coupons give Belle Tire Advantage members access to special tire discounts as well as savings on auto parts and services at local Belle Tire locations. Belle Tire Advantage coupons are delivered right to members’ inboxes every month along with all of the other exclusive email offers. Members also take advantage of car care tips from Belle Tire professionals and participate in special contests.

Becoming a Belle Tire Advantage member is simple. Consumers can go to http://www.belletireadvantage.com/and enter a valid name and email address to start taking advantage of the savings and exclusive email offers. Referring friends to spread the savings and other exciting promotions offered by the Belle Tire Advantage is simple too.

“You can find a wide selection of tires, rims and car care services at Belle Tire,” said Barnes. “Come in to any Belle Tire, and we’ll check other stores’ prices with you, right at the counter, and prove to you that Belle Tire has the lowest tire prices.”

Take advantage of this great rebate offer and come to Belle Tire to find the right Michelin tires for your vehicle. To learn more about the Michelin rebate, call 1-888-738-0166. This Michelin rebate offer valid 4/29/10 – 5/31/10 and redemption forms must be received by 6/30/10.

About Belle Tire
People have trusted Belle Tire for the best value since 1922. Because at Belle Tire we challenge ourselves every day to make sure that you always get the lowest tire price, period. Prove it to yourself. Take the Belle Tire Price Challenge. Challenge us online, over the phone or even challenge us right in the store. Come in to any Belle Tire, and we’ll check other stores’ prices with you, right at the counter, and prove to you that Belle Tire has the lowest tire prices, PERIOD! Plus, at Belle Tire, you’ll always get out the door with more value, services and protection with every tire installation than the competition can offer, at any price! For the Lowest Tire Price, Period and great low prices on Custom Wheels, Alignments, Brakes, Batteries, Oil and Lube, Shocks & Struts, Windshield Repair and Replacement, and more. Visit http://www.belletire.com and also join our online communities: BELLE TIRE CARES BLOG, FACEBOOK, TWITTER

Michigan Free Press Release / News – Michigan PR.

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Tire Reviews and Buying Tires

American tire consumers can easily shop low prices when buying tires and auto care services. The Internet is a great place for consumers to get tire coupons, oil change coupons and automotive part rebates. However, consumers don’t have to trade quality and customer service at the expense of saving money.

The Internet offers consumers impartial community testimonials, tire reviews, product and service reviews to help make the best decision for a vehicle and the needs of consumers. Moreover, the Internet provides consumers with tire reviews from other consumers who have bought tires, automotive products and auto services. The Internet also offers the consumer a way to engage with tire retailers and businesses who are listening. Tire retailers are providing customer service and communicating via more valuable social media tools today than ever before.

The increased listening, communication and accumulation of shared information or “Crowdsourcing” provides consumers with the ability to find trusted information on something like “buying tires” that traditionally came from only a smaller controlled group or an employee at a tire retailer. Instead, it is sourced by a community, who provides contributions based on having already bought the tires they are reviewing.

Niche websites like AskPatty.com have community functions for consumers to find and share information. Business Week reports over 80 percent of the buying decisions in U.S. households today are made by women. Other reports and statements show statistically women buy more passenger tires than men.

Buying tires is generally not an extremely exciting purchase for consumers to talk about. Tires usually come in one color, black. Anyone who owns a vehicle needs tires. However, these consumers want to know about certain attributes, such as ride comfort, handling, traction that consumers are discussing and they are sharing their opinions with other consumers.

The Internet provides a diverse approach for consumers to find viable information today to make the best decision when buying tires from tire retailers. However, the fact that the Internet provides the means for consumers to share this meaningful information with one another is powerful.

Understanding consumer feedback and marketing research both online and offline today is critical, especially in our high tech “mobile” society. All customers have a voice, needs and expectations. These days, tire retailers are listening and reaching out to their customers in better ways to exceed their expectations, thanks to social media.

Tire retailers and local car care centers cater to their diverse audiences and are providing a better customer service experience for all. Whether the customer is buying tires or replacing wiper blades, it is great when the voice of the customer is heard, understood and embraced. The Internet has have developed more comprehensive solutions for engaging, sharing information, advertising and retaining customers. Listening, sharing relevant information and appealing to individual customer needs is critical to provide the best experience for all customers.

Tire retailers and car care centers are adapting with rapidly changing times and listen to their diverse customer base taking the initiative to communicate more effectively. In today’s high tech fast paced world, consumers can feel comfortable when taking their cars in for service or buying tires.

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Tire Reviews and Comparison Tips

Summary: Buying tires is one of the most important purchases for a car. Tires perform quite differently in tests. Here are some things to consider when choosing the right tire on a budget to meet specific needs.

Tires need to be replaced a number of times during the lifetime of a vehicle. Even with advances in tire technology, tread life will vary by vehicle type, tire type such as AWD and 4X4 tires, driving habits, road conditions and weather conditions.

If your need for new tires has been determined after thoroughly inspecting and maintaining tires, identify the best tires for your vehicle and driving demands. Your local tire discounter can help determine this with you but there are some tips on how to choose that you should always consider.

How to Choose New Tires

1. Put safety first. Find tires that do well in braking, handling, hydroplaning resistance testing. Weather conditions should also be considered to learn about the tires traction and performance in snow and ice so that you can keep your passengers safe on the road.

2. Do your research. The Internet provides many great resources for researching tire attributes and tire reviews but the key to find the best prices is comparison shop. Visit your local tire stores when comparison shopping to find the best tire price for your vehicle because prices are not always listed online. Some tire retailers, like Belle Tire, can actually help you online, over the phone or even right in the store to check other tire stores’ prices on your behalf.

Also, independent tire reviews such as from ConsumersReports.com, perform tread life tests on tires that show that a manufacturer’s warranty doesn’t always indicate how a tire will wear. These independent tire reviews are great sources for nonbiased information that can help with your decision buying your next set of tires.

3. Understand what you are getting and avoid “hidden charges.” Once you have researched tire reviews and decided on the tires that suit you and your vehicle the best the technician should detail all charges associated with the tire installation. Many times tire dealers do not include installation fees and tire warranty charges in the tire price quote. Make sure that your comparison shopping gets you out the door with more value, services and protection with every tire installation.
Here is a list of what you should expect with every tire installation:
• Lifetime Alignment Checks – The alignment of your car is important to extending the wear and performance from your tires, and it’s vital to steering performance.
• Nitrogen Tire Inflation – Nitrogen is a safe, more stable alternative to filling your tires with air because it leaks out naturally much more slowly and does not react to changes in outside temperature.
• Lifetime Tire Rotation – The purpose for regular rotation is to achieve more uniform tread wear on all tires on your vehicle.
• Lifetime Spin Balancing – Every time a tire is fitted to a wheel, it should be balanced.
• Lifetime Flat Repairs – Flats happen. If your tire can be repaired, trust a tire retailer who is there for you when you need them with free flat repairs.
• A 36 Month Pro-Rated Road Hazard Warranty – Tire retailers such as Belle Tire offer a warranty to replace a damaged tire on your vehicle when an unexpected event occurs that ruins the tire, such as running over debris or potholes.
• Mounting Tires – Your tires should be professionally mounted by expert tire installers.
• Tire Disposal – Consider the environment and make sure that 100% of the tire is recycled and not put in a landfill.
• Rubber Valve Stems – The rubber valve stem, although a small part of the tire and wheel assembly, it is one of the most important parts.
• Hand Torque of Wheels – Many tire stores rely only on an air wrench to mount your tires and wheel but, by hand-torquing each lug nut to make sure that your tire and wheel assembly are securely fastened your safety is still the top priority.

4. Understand the kind of tire you need. Choose a tire type and size to suit your vehicle and driving conditions. The largest percentage of consumers will be satisfied with regular and high-performance all-season tires, but models for SUVs and other trucks and 4X4 or AWD vehicles are different than those for cars and minivans.

Researching tire reviews and performing your own tire comparison will help get your rolling again.

About Belle Tire
People have trusted Belle Tire for the best value since 1922. Because at Belle Tire we challenge ourselves every day to make sure that you always get the lowest tire price, period. Prove it to yourself. Take the Belle Tire Price Challenge. Challenge us online, over the phone or even challenge us right in the store. Come in to any Belle Tire, and we’ll check other stores’ prices with you, right at the counter, and prove to you that Belle Tire has the lowest tire prices, PERIOD! Plus, at Belle Tire, you’ll always get out the door with more value, services and protection with every tire installation than the competition can offer, at any price! For the Lowest Tire Price, Period and great low prices on Custom Wheels, Alignments, Brakes, Batteries, Oil and Lube, Shocks & Struts, Windshield Repair and Replacement, and more. Visit http://www.belletire.com and also join our online communities: BELLE TIRE CARES BLOG | FACEBOOK | TWITTER

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Tire Discounters Help Frugal Consumers

If money is tight, and time is money, your local no appointment necessary, service while you wait tire discounter or auto service center is the place to go when you need new replacement tires, light service repairs and a whole lot more. Most offer low competitive prices on name brand tires, and some also offer unique customer benefits, services and programs that really can help you stretch your buying power.

Money-Saving Tire Coupons

Many tire discounters and auto service centers offer money-saving tire coupons on their web sites. During a recent cyber shopping adventure, I found money-savings coupons available for tires, shocks and struts, brake service and a battery checkup. Coupons such as these can significantly reduce your annual operating cost, especially if you own multiple vehicles or if you’ve neglected routine maintenance because of the high cost of having it done at your local dealership or neighborhood service station.

Store Locators

Another way tire discounters and auto service centers help you save both time and money is with web sites that include convenient store locators. On one site, after simply entering my zip code, I was offered a choice of fifteen different store locations within ten miles of my home. The list also included the address, phone number, driving distance, store hours and a hot link to each location. A click on the hot link then showed me an exterior photo of the store and also offered a mapping function to help me plan the most efficient driving route from my home directly to the store.

Tire and Wheel Search

Some tire discounter and auto service center sites also include the ability to search and even view the tires and wheels they offer. After entering the year, make, model and body-style of my sport utility, I was offered a choice of 16 different wheels from five different manufacturers, at prices ranging from $109 to $196 per wheel. I was also offered a choice of ten different tires from eight different manufacturers, at prices ranging from $80 to $202 per tire. The site then offered a close-up view of each tread design, plus an invitation read reviews about the tire posted by other customers.

Tires and More

Most tire discounters and auto service centers know that the purchase of new replacement tires represent a significant investment on your part. It’s not a spur of the moment decision nor is it one to be taken lightly. That’s why, when you do purchase, some stores offer unique customer benefits to reward your decision to purchase and possibly convince you to become a customer for life. These unique customer benefits may include:

Light Duty Service and Repair Capabilities

Because worn tires may be a warning sign of other less visible vehicle problems, many tire discounters and auto service centers now offer additional light duty service and repair capabilities. They may include wheel alignment; service for your air conditioning, battery and brake systems; oil and lube service; and steering and suspension components service and repair. Some stores also complete a multi-point vehicle inspection of your vehicle’s major mechanical systems before it leaves the shop. By offering additional service and repair, some tire discounters and auto service centers help you save money now by correcting an existing or potential vehicle problem before it compromises your vehicle’s performance during everyday driving or endangers the safety of your family during an extended family vacation.

Preferred Customer Clubs

Many tire discounters and auto service centers also offer preferred customer clubs. Once you enroll, you’ll receive money-saving coupons and timely service reminders either by mail or e-mail. Both can be especially important if you own multiple vehicles or if you sometimes get too caught up in daily life to remember when your vehicle might need tire rotation, a battery check-up or a coolant check-up to help prepare it for winter driving conditions.

So, if money is tight, and time is money, be sure to take advantage of all the unique customer benefits, services and programs offered by your local tire discounter or auto service center. I think you’ll be pleasantly surprised at the savings you’ll discover.

About Wally Koster, Freelance Writer
Wally Koster is a retired marketing and advertising executive with more than 40 years experience in the automotive industry. He now enjoys life as a freelance writer for Belle Tire and is a published philatelist. http://www.belletire.com

About Belle Tire
People have trusted Belle Tire for the best value since 1922. Now we’re working even harder to bring you the best tire price, period! And get you Out-The-Door with More… more value, services and protection the other stores can’t offer at any price! For the Best Tire Price, Period and great low prices on Custom Wheels, Alignments, Brakes, Batteries, Oil and Lube, Shocks & Struts, Windshield Repair and Replacement, and more. Visit Belle Tire, for the best tire prices, period. www.belletire.com

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